A good friend of ours, Haydn Reiss, sent me an email today about a video he’s just finished on George Lakoff. It’s available as a 25-minute DVD or VHS, from his Win With Language web site ($15).

If you haven’t heard of Lakoff, then you probably haven’t been reading many liberal political blogs and press this campaign season. He’s one of the founders of the Rockridge Institute, a think-tank dedicated to helping progressives reframe the political debate by first understanding the conservative use of language, and then helping them build their own common moral language.

Check it out!